Empowering Voices, Celebrating Culture
Sixteen years at Capital FM Kenya. Director of the Koroga Festival, 2018-2023.
Top Stories
From Vision to Victory: Farida Idris 27th Koroga Festival Breakthrough
The Koroga Festival, directed by media powerhouse Farida Idris Mohamed, brought Nairobi to life with electrifying performances, cultural showcases, and a celebration of Kenyan arti
How Farida Idris Revolutionized Capital FM Kenya in 15 Years
From a small town in Isiolo to leading Capital FM Kenya for over 15 years, Farida Idris Mohamed has carved out a legacy of resilience, innovation, and leadership. Her journey is a
Utamaduni Festival: Secrets to Kenya’s Cultural Triumph from South Africans.
Culture and music have the power to unite people, and South Africa’s Utamaduni Festival is a perfect example of how heritage can be celebrated on a grand scale. As Kenya’s Koro
15,000 Fans, One Vision: Farida Idris Mohamed’s Koroga Triumph
The Koroga Festival once again proved why it’s one of Kenya’s most anticipated cultural events, drawing over 15,000 revelers for four days of electrifying performances, food, a
Farida Idris: A Visionary Thrilling of Naivasha’s WRC Koroga Festival.
The WRC Koroga Festival is set to bring a fusion of music, culture, and motorsport to Naivasha, promising an unforgettable experience for fans. Under the leadership of Farida Idris
From Isiolo to Media Mogul: Farida Idris Capital FM Triumph
In this insightful episode of the OVAReact Podcast, Farida Idris Mohamed shares her incredible journey from Isiolo to becoming a top media executive at Capital FM Kenya. She dives
From Isiolo to the front of Kenyan media
From a small town in Isiolo to leading one of Kenya’s most influential radio stations — and the festival that fills its stages.
Sixteen years at Capital FM Kenya, building a career defined by resilience, commercial instinct and an ear for what an audience actually wants. As director of the Koroga Festival she has taken Kenyan music, food and culture to crowds of tens of thousands.
Beyond broadcast she runs FID Public Relations and Abyan Salon & Spa, and speaks across the region on private-sector partnership and refugee economic inclusion.
Rooms she has been in
Business Ventures
Farida Idris leads two dynamic business ventures: Abyan Salon & Spa and FID Public Relations Ltd
Abyan Salon & Spa
Abyan Salon & Spa is a premier beauty and wellness center located in Nairobi, Kenya. They offer a wide range of high-quality services, including hair care, spa treatments, specialized therapies, body art, nail care, and makeup. Their team of skilled professionals is dedicated to providing exceptional experiences tailored to each client's specific needs, blending modern elegance with traditional charm to leave clients feeling refreshed and invigorated
FID Public Relations Ltd
FID Public Relations Ltd is an innovative and dynamic company offering creative public relations solutions, event management, concerts, and more. They cater to a modern and demanding client base in a competitive marketplace, ensuring tailored strategies that resonate with diverse audiences Their team of skilled professionals is dedicated to providing exceptional experiences tailored to each client's specific needs, blending modern elegance with traditional charm to leave clients feeling refreshed and invigorated