Personal Journey

Farida Idris Mohamed

Farida Idris: The Visionary Leader Transforming Kenya’s Media from Isiolo.

From the Nation Center past Stanley Sarova hotel, I take a turn on Standard Street heading for the 19 floor of Lonrho House. I’m ahead of time, 10 minutes earlier for our scheduled interview when Farida Idris emerges in a rush. She is dressed in a black silky dress with yellow floral elements, which compliments her cheerful personality.
“Sorry for the wait, I hope I didn’t keep you that long,” she apologises.“It’s fine.” I remark as she leads the way to a boardroom next to her small corner desk.Despite being Capital FM’s Group Commercial Director, Idris has no special office of her own like most honchos of her designation. She sits among her colleagues as she runs the day-to-day commercial activities of the company founded and owned by the late entrepreneur billionaire Chris Kirubi aka DJ CK.

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